Cumberland Pro Lures® was established in 2003 by lure designer and long-time Cumberland River fisherman Brian Wilson. Brian has been manufacturing his own lures for more than 10 years and has used his product with great success in tournament fishing. Brian set out to create a company that truly caters to the fisherman that demands a high quality lure. Cumberland Pro Lures offers just that with professional custom enhancements. Each lure is made, start to finish, in Burnside, Ky., right on the shores of beautiful Lake Cumberland.

“As a fisherman and tournament angler, I know that time on the water is precious. I want the best lures available to increase my chances of success. To make the highest quality lures, you must use the best components. Whether you are a weekend angler or a professional fisherman, you can be sure that this philosophy goes into every lure we make.”    -Brian Wilson

Brad Roberts won the 2009 Forrest Wood Cup co-angler title on Cumberland Pro Lures Pro Caster jigs and Pro Shaky heads. His first FLW Tour win is the biggest win of his career. See more about his baits and his technique in our What's New section.